New Karate Kid movie to be released in July.
It's a very exciting time for Martial Arts School Owners as we are experiencing a new wave of popularity and it is going to get even better.
Using movies to get more students
Remember the ‘Karate Kid' some 20 years ago how it created an explosion of interested in martial arts filling schools with new students worldwide. Well there is a new take on the film with Jackie Chan and Jaden Smith which is going to be an even bigger hit and you can ride the wave to expand your school numbers too.
We are working with Sony Pictures to help promote the movie and promote martial arts throughout Australia. We have created a unique five stage advertising program (flyers, competition, web links, demos, special intros) that is guaranteed to bring you more students.
Members email us to get all the material at: martialartstv@gmail.com
Duty of care
Over the years I have had numerous discussions with insurance companies about risks associated with running a martial arts school and how we can minimize accidents. One of the grey areas recently discussed was on ‘duty of care' and are instructors doing enough when an accident occurs whether it be in the dojo or in a tournament. It is a very complicate area of discussion because if you get it wrong your claim could be reduced leaving the school owner to pay the balance. I scary thought, so we thought it best to ask an expert so we will be interviewing Gavan Duffy Director of PSC Horsell very soon. In between times Gavan has put together some information that will help you reduce risk at your school. More info….
Gaining more credibility can get you more students
It's a well know fact that there is a large percentage of potential students and or parents of students who check the credentials of the instructors who will be teaching them and or their children. They look for things that they feel they can trust, like qualifications they can measure and affiliations to large industry bodies, media coverage, a website presence, directory listings and of course their first impression of the school. On our website (‘Instructor' section) we talk about what are the best qualifications to have and how you can to tick all the other boxes.
As a member of Martial Arts Australia you are seen as belonging to a Peak Industry Body and have therefore met a certain criteria which provides comfort and security to the public. You are issued with a ‘Certified Instructor' certificate, badge, card and registered with us which can be used as a marketing tool for you. We have now just released two new logo banners you can use in your promotional material and websites. We are also creating a new directory where you can be included, however this is not a normal directory you can only get in it if you supply certain material.
STOP PRESS EVENTS
MARTIAL ARTS WEAPONS LICENSING CHANGES..... How Will Affect You! ..... Can You Have Your Say? An industry meeting was set up with the Victoria Police for you to find out more.
If you are not sure of where you stand with weapons licensing give us a call to find out when the next meeting is scheduled.
Business Seminars with Paul Mracek are running again and when they do they fill fast so watch for new dates on the Events Pages 'When you need more than martial arts skills to run your Club'
Find out more about a Businessman / Martial Artist with the skills and strategies to get your Club pumping!
Free Martial Arts Insurance
This is our recession buster competition for schools to win a 12 month martial arts insurance premium. The International Martial Arts Alliance will be giving away insurance packages to cover entire schools over the next year. Find out how you can enter now!
