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INSTRUCTOR'S OVERVIEW

The International Martial Art Alliance as industry leaders have outlined some of the elements that will assist new and seasoned martial art instructors get the most out of their martial arts career.

This page is just an overview of the various areas we can help you whether it is starting up or improving the profitability and longevity of your martial art school.

MARTIAL ARTS QUALFICATIONS section in this menu will give you a run down on the types of qualifications that are most suitable and recognised in the industry and where to obtain them.

MARTIAL ARTS INSURANCE section in this menu will give you a brief on the types of insurance relevant to our industry, what they mean and direct you to where you can obtain the cheapest and most appropriate policies in Australia.

MARTIAL ARTS INDUSTRY NEWS section in this menu keeps you informed with what is happening right now like events and government changes to the martial arts industry.

PROTECTION section in this menu all businesses have threats and we show you how you can minimize them and turn some of them around into assets. This is a work in progress to give you vital information to aid the longevity and profitability of your school.

GROUP BUYING section of this menu is a place where you can get discounted rates on all sorts of products and services.

PROMOTING YOUR SCHOOL section in this menu helps you with things like free advertising opportunities, making available expert marketing products and showing you how to make your own multi media marketing material.

Like to get a brief understanding of the IMA through video?
Meet the Chairman and let him explain what the International Martial Arts Alliance is all about in one short video
( WMV video 2mb )

Before you go off to any of those other sections continue reading below to identify your position in the industry and potentially where you stand or where you want to move to.

The industry has come a long way in the 35 years that I have been involved in it and it will continue to grow and diversify. Students now demand more for their buck, they want more than just one style they expect it all. Gyms are doing very well because they now include martial arts style cardio workouts as well as weights, yoga etc. Will these students learn any real martial arts skills? Probably not but they think they are so they will keep going. Martial arts school owners need to change to compete as the general public has been exposed to so much variety we have to offer them more too. Now is probably a good time to evaluate your status as a martial art instructor and decide where you want to go. The growth and changes are far beyond any one individual or group, it is just progress and it can't be stopped we just have to adjust. Some instructors will have to change their philosophy and teaching methods or stop teaching but I believe there is a place for everyone if you know where you stand.

I have divided up instructors into three categories: Private/Family Club (small), Semi Commercial Club (small-medium) and Full Commercial Centre (medium-large). I personally have schools working in all three areas and of course know the status of our IMA members too. It is with a considerable amount of experience and knowledge that I present martial art schools in this manner.

Private/Family Club: (low priority for government regulation)
Position: An instructor who works from home only and does not hire any external venue.

Potential Concern: This instructor may not be qualified to teach and could be a danger to the students. Inappropriate teaching methods may result in student injuries or death. These instructors generally do not or can not obtain insurance to cover students unless they have a purpose built training facility on their property.

Can the Instructor still operate in the future? Instructors have been teaching like this for decades and will so for many more decades undisturbed unless a student perhaps gets hurt lodges a lawsuit, then things might change. Or in the future there maybe a new law to prevent backyard operations unless they meet a certain criteria.

Obligations: All instructors/mentors have a duty of care to their students even in your backyard.
(1) Stay as you are but keep in the loop by being part of an industry group / association if you qualify but remember your duty to your students. Don't complain when you see commercial schools drawing lots of students.

(2) Look at ways to upgrade your skills and qualifications. Cross train with other instructors to keep your skills current and perhaps expand your knowledge. Enrol in the new nationally recognized qualifications. Find out how you can expand your student base by hiring venues and increase your revenue.

Semi Commercial Club (low-medium priority for government regulation) Position: An instructor who works out of a local hall or community centre hiring a venue.

Potential Concern: This instructor may not be qualified to teach and could be a danger to the students just like the home operator. Most venue hire places will not ask a person if they are a qualified teacher of the particular activity they are running. However they are becoming more and more diligent in making sure the operator has their own insurance. It is also getting harder for instructors to obtain insurance unless they can substantiate they have what is deemed as acceptable qualifications /certification.

Can the Instructor still operate in the future? Instructors have been teaching like this for decades and some schools have already been shut down through a number of reasons; relating to non compliance to insurance and not having the appropriate qualifications /certification.

Obligations: All instructors/mentors have a duty of care to their students especially in the public arena (hired venues), because there is much more chance of litigation.
(1) Stay as you are but keep in the loop by being part of an industry group / association if you qualify but remember your duty to your students. Don't complain when you see gyms and full time commercial schools drawing lots of members.

(2) Look at ways to upgrade your skills and qualifications. Cross train with other instructors to keep your skills current and perhaps expand your knowledge. Enrol in the new nationally recognized qualifications. Find out how you can expand your student base by offering government recognized programs.

Full Commercial Centre (medium-large priority for government regulation) Position: An instructor who works out of a full time centre who is either leasing or buying it.

Potential Concern: This instructor may not be qualified to teach and could be a danger to the students just like any other operator. However new workpcover laws (fines up to $250,000 and jail terms) for safety breaches may make an operator work more professionally.

Can the Instructor still operate in the future? Instructors have been teaching like this for decades and some schools have been shut down through a number of reasons; not meeting council or workplace safety requirements etc.

Obligations: All instructors/mentors have a duty of care and to adhere to workplace safety laws.
(1) Stay as you are but keep in the loop by being part of an industry group / association if you qualify but remember your duty to your students.

(2) Look at ways to upgrade your skills and qualifications. Cross train with other instructors to keep your skills current and perhaps expand your knowledge. Enrol in the new nationally recognized qualifications. Find out how you can expand your student base by offering government recognized programs.

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