STARTING OUT

Opening Up Your First Martial Arts Club?

When opening up a martial art school whether it be as a hobby or to make an income the approach should be the same. When you are dealing with the public or the corporate sector you want to appear and indeed act with the professionalism of a qualified instructor as you are a representative of the martial arts industry.

Now we are not going into a lot of detail here in explaining the best way to start up a martial arts school because we will need lots of pages and the best way is to work with a Business Mentor (more about that later).

Check List:
Qualifications - Minimum Martial Arts at least 4-5 years experience
Qualifications - Minimum Sports Coaching NCAS or higher ideally Cert III or Cert IV
Qualifications - Other options Cert III or Cert IV in Fitness - Personal Trainer Course
Qualifications - Really good skills to get are from Cert IV Trainer & Assessor
Qualifications - Senior First Aid often done with a Cert Course but should be kept current
Police check - Often required for working at schools/corporations - promotes confidence
Working with Children Check / Blue Card - Compulsory for teaching children
Registration to an Industry Body - Professional Membership is expected by students

Specialty Martial Arts Insurance for Public Liability & Professional Indemnity - Is seen as irresponsible to be operating without it and could cost you everything you own if sued.

Waiver - To be inform students of the risks in training and to create an additional layer of protection. Students should be asked to sign one.

Policies & Procedures - Things like risk management (blood, pregnancy, harassment, injury, sparring, use of equipment policies) help minimize injuries

Venue Hire - It is rare now that a venue will cover you under their insurance so this will normally be a require of the hire. There may even want to see your qualifications and registration to an industry body. Some may request a bond and or 4 weeks rent in advance. Check if they have secure storage for your equipment as this saves the hassle of dragging it around with you.

Advertising - You can be the most experience master in town and indeed the best teacher but if NO ONE KNOWS YOU ARE THERE you will not have any students to teach. Make sure you map out a good advertising campaign well in advance.

Student Projections - It can be hit or miss in calculating how many students you will have but there are some sure steps to get results by working with professional mentors who have done it all before very successfully. Be realistic and conservative so you don't get disappointed if you don't get the turn out you dreamed of in the first few months.

Work under your instructor - Learn the ropes from your teacher, see if you can keep your relationship going with him/her because they can be your business mentor. They will expect a percentage for this help and you should be happy to give it to them as there are many unseen benefits to this relationship. If you don't have an instructor or you have broken away with no intention of asking for their help we can help you find a mentor or get you some resources.

Budget - You need cash to start any business and running a club/school is a business so if you haven't got it don't do it. If you don't have the money you will cut corners on everything including risk management, flyers, curriculum, advertising and possibly insurance. What will happen is your total focus will be on getting the bills paid and distract you from your teaching.

We will add a Budget shortly - Stay Tuned.
Venue Hire:
Church Hall / Community Centre $15 - $45 per hour
Lease a Building 150m2 - 400m2 $1000 - $3000 per month
Martial Arts Insurance:
Industry standard - 10 mil PL & 2 or 5 mil PI from $450 - $2000
Printing Flyers / Poster /business cards:
$250 - $1000
Martial Arts Equipment:
Large shields $45-$120, Hand Pads $45-$80 a pair, mats 1m x 1m $20-$40 each
Advertising:
Local paper $150-$2000, mail drops $40 per 1000, community directories ??

INCOME - What are you going to charge? The cheapest price to get them in? NO!
You have to charge a fair price for your experience / qualifications / facilities. The price you should charge them irrespective whether you are doing this as a hobby is what you are worth and to cover your overheads.

Membership Fees - This can help pay for insurance $25 - $100 per year
Uniforms - by at wholesale sell at retail 20%-40% margin
Protective equipment - by at wholesale sell at retail 20%-40% margin
Casual Fees - Not recomended
Monthly Fees
Term Fees
Grading Fees

Cash Flow -

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Martial Arts Insurance
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