MYLK MESSAGE
Do you want to make communicating to students a lot quicker and easier?
Want to retain a student for 12c?
Want to enrol a new student for 12c?
Obviously the answer is going to be yes so read on and see how you can utlitlize SMS messaging to boost your business.
The lifeline of every martial arts club is its students and supporters. Keeping students informed and engaged is vital to ensure ongoing patronage at class and their continued interest in the sport. SMS allows for regular communication between club and student by utilising the most personal of devices – the mobile phone. Moreover, the actual message itself can be personalised to the recipient thus further enhancing the interaction.
Retaining Students
We all know that one of the biggest barriers to success is student retention with drop off and renewal the greatest challenge. Keeping students at class is the way to ensure longevity and commitment. E-mailing is not reliable and calling can be too invasive. But texting is the key. Simple SMS messages sent one hour before training will guarantee increased attendance!
We know that 95% of messages will be read within the
first 5 mins of being received.
 It is fair to assume that for every attending student there are 5-10 potential candidates. SMS plays a critical role in converting supporters to members. It also can be built into a lapsed member strategy.
Every club needs powerful call to action coupled with an easy response mechanism. Invariably, campaigns that have one without the other fail or yield poor results. Texting allows the club the capacity to immediately and instantly contact their members and supporters without the need to call, fill out a form; or go to a computer.
Typically, when a potential client receives a flyer in the mail or an advertisement via email, they are not at their computer and are not wishing to stop what they are doing to either read or action a response. By providing a text number, customers can instantly reply. Text YES to confirm if you will attend the free class; text SIGN ME UP to notify the club if he/she will become a member; or text INFO to get more information about a class timetable. The data is instantly collected, a reply thank you message sent and the customer is contacted at the appropriate moment.
Reminders
Clubs by their nature are busy places. Last minute changes and updates are part and parcel of everyday operational life. Thankfully, through SMS, important information about the day to day matters of club life can be delivered at the touch of a button. By utilising SMS as part of the overall communication and class attendance strategy, these SMS reminders will generate interest, enthusiasm and further prevent drop-off.
Example Messages
• Great job at training tonight, your kata is really coming together
• Go online to read the latest club newsletter with new training tips
• Tournament results have just been published on the website go to www
• Haven't seen u for a while, TEXT YES to book your Free comeback class
• Friendly Reminder! Your fees are due on Friday
• Lucky Number Win! Call in to pick up your Free Action DVD
Events
• New type of class 'Extreme' starting on Wednesday 6.30pm
• Don't miss the tournament this weekend at MSAC, to book just REPLY YES and how many tickets
• Gradings tonight, please bring your member book and grading fee
• Special Seminar this Saturday 2pm - 4pm are you coming? Please reply YES or call 03 9897 3213
• Upgrade your membership this month and save $100
• Reminder that next week is our “Bring a friend for Free Week”
• New team uniforms are now available – please arrive 15 mins earlier for fittings – cost is $50 per top
Intro Class
• Welcome to our club! I really hope you enjoyed your first class looking forward to helping you reach your goals.
• What a terrific term. You have achieved so much – well done. remember 2 wks break & we are back on week starting 1 Sept
Wisdom / Tips
• The journey of a thousand miles starts with the first step
• The power starts at the core
• Remember to stretch before and after training
Okay you would like to know more well give Greg Campitelli a call!
Pacific Tower
Suite 207, 737 Burwood Road
Hawthorn VIC 3122
Telephone: 03 8862 6365
Facsimile: 03 8862 6665
Email: info@mylkmessage.com.au
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